REDDIT LEAD GENERATION: 6 Easy Ways To Generate LEADS Reddit
Reddit lead generation strategies. In this post, you will see how to use reddit for lead generation.
- Reddit is one of the top 3 websites in the United States and top 7 worldwide.
- It has over 46.7 million searches daily.
- Users post ten million-plus posts each month.
- It gets 2.8 million comments and 58 million votes each day.
The above statistics shows the importance of Reddit for marketers. But, most marketers overlook this platform because of several reasons.
For example, those who are not familiar with how it works may see this site not connected with loads of content scattered everywhere.
It’s even more confusing with upvotes and downvotes, including random pictures and ramblings.
Nevertheless, underneath the facade, Reddit is a highly engaging platform powered by a smart bunch of community.
Truly, learning and succeeding in this site may require some little effort. But people who learn to be a part of this community can enjoy the following benefits:
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- Drive quality traffic and quality leads to the website
- Reach out to the visitors with the right content
- Test new products and gain real-time reviews
- Sell products online to the interested troop
- Consistent branding throughout various channels
So, begin to use Reddit for real. Engage in some productive discussions on this site and create authority over your brand.
While bringing your top marketing game, you might make some mistakes along the way.
Don’t be afraid, It will help you hone your marketing skills like nothing else.
Reddit Lead Generation Strategies
We’ve listed some crucial points to aid you become a valued contributor on Reddit and generate high-quality leads.
1. You should Learn the Basics of Reddit
Before starting with the Reddit lead generation strategy, let’s learn how Reddit works and its most active users.
Reddit is a platform where people post things they find interesting on the web. This site displays popular links and information.
The information a user shared will be upvoted or downvoted by Redditors. If it gets lot of upvotes, it will be moved into the hot page and attracts massive visitors.
On the other hand, if you don’t do the things right, your post might put a risk to your business. You may get banned and lose reputation.
Therefore, it’s incredibly essential to understand the working of this platform before going in with the marketing strategies.
Also, before taking Reddit as a potential marketing channel, businesses need to understand the Reddit user base who corresponds to the target visitors.
A recent study has revealed some exciting facts about Reddit users:
- 22% users of Reddit are aged between 18 and 29 years
- 14% of internet users aged 30 to 49 years use Reddit
- 71% users of Reddit are men
- 49.91% of them come from the United States
- 47% of users identify as liberal with 13% conservative, and 39% moderate
- 47% of Reddit users are online almost all the time
If this is the user group you are targeting for generating leads, read on to find the ways to generate leads using Reddit.
2. You should Create a Natural Looking Profile
Before you build a community or post on Reddit, you should have a genuine profile that feels like a real person. Like I said earlier, Reddit is made up a clever troop of individuals.
They visit your profile to ensure that you’re not a spammer! Therefore, it’s of utmost importance to have a decent, natural-looking Reddit profile for your business.
To get done, you have to follow a couple of things listed below:
- Submit to various sites that link to great content
- Make reasonable comments on other posts
- Gain a few hundred karma points
See the Reddit profile pages of brands like Nintendo to learn how a genuine profile is like.
3. You should find an Appropriate Subreddit to Join
Now you understand the basics of Reddit, you should develop a lead generation campaign by identifying the relevant subreddits to join. Refer to this post here to learn how to do that.
A subreddit is known as a board primarily dedicated to a specific topic or information. Each subreddit starts with reddit.com/r, for instance:
- reddit.com/r/DataIsBeautiful mainly dedicated to data visualization
- reddit.com/r/Futurology discusses new research and information science
- reddit.com/r/LifeHacks consists of shortcuts that make day-to-day life simple
With this approach, you can easily find engaging users who are simple to convert.
When choosing the subreddit, you can either go for the niche that is highly specific with fewer subscribers. Or huge and general subreddits having hundreds of thousands of followers.
The big subreddit attracts a lot of traffic; however, the conversion is trickier here.
So, the best thing to do is to mix it up and locate what works well for your businesses. Whatever subreddit you choose, make sure you follow its posting rules.
Must read: How I personally get lots of referrals online.
4. You should Create a Multireddit
Multireddit is a custom list of subreddits or subjects you want to have fast access to. For example, if you’ve subscribed to five subreddits on the same tsubject or topic, you can simply group them and see all the five subs at a time.
By creating this multireddit, you can track and find the conversations easily.
Instead of visiting all subreddit while searching any keyword, you can easily go through your multireddit to check every mention of that keyword.
A multireddit is important for businesses because it helps them structure their activity on Reddit by targeting different keywords and establishing several objectives.
Multireddits can easily be created by clicking the ‘create’ button and imputing subreddits of your choice. Once it’s created, it shows as an expandable sidebar on the website.
Users can also see public multireddits and create a copy of it (that’s if they like the topics) on their sidebar.
5. You Should Create Your First Link Submission
This is another good way doing reddit lead generation.
Now it’s time for your site link to be submitted. Before you begin, decide if you’ll submit the link directly or link to your site in a post.
You can follow any of these methods on many subreddits. Depending on which one you choose, it’s important to make your submission as visible as possible.
The submission process begins with a good title. That means, you need to optimize your title to make sure your post gets seen.
Hence each subreddit comes with 25 submissions each page, you need to be different from other posts to attract quality leads. However, it’s hard if your title isn’t good enough to attract the leads.
Below are couple of tips to write a compelling title:
You should Capitalize your Submission: Capital letters will help your post get more attention; moreover, not all capitalized titles produce equivalent results.
For example, if you’re posting any product or services guide, capitalize only the important words. If you’re posting a link or starting a discussion, capitalize on the first word and proper nouns.
You should Make Use of Tags: Tags help the users know the kind of post they’re looking at. They keep Reddit clean by organizing various posts into segments.
But how is it going to help your business achieve targeted leads? It is very easy.
Tags are the words that you can see inside boxes like this:
Browse different subreddits to figure out the tags people are using. If any of the tags apply to your post, don’t hesitate to use it in your submission title.
This practice helps you attract the attention of interested users who are most likely to buy from you.
6. You Should Utilize the Power of AMA
Make use of AMA or ‘Ask me anything’ feature of Reddit to naturally mention your business. Redditors love AMAs that involves exciting information.
Regardless of how small or giant your business is, your audience must ask questions about you and your products. People will always have something to ask.
AMA gives the right opportunity to connect you directly with such an audience and influence them to buy your product. So, never forget to host an AMA on Reddit.
Conclusion on reddit lead generation
We know that Reddit is not only a social network where businesses post generic ads and blend some promotional mix.
It’s also a place where marketers can learn from a community and draft actionable ideas to generate leads and income.
Therefore, don’t delay, take some time to research this site and monitor subreddits to find the relevant business opportunities.
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